During my time at Tamar Capital, I worked closely with the founding team of Tamar Ventures, an early-stage, women-led venture fund investing in innovative startups across the U.S. and Europe. They needed a brand identity and digital presence that reflected their bold yet approachable ethos, while resonating with both founders and LPs. I contributed to the development of their visual identity, pitch materials, and digital assets that helped position them as a credible, forward-thinking fund with a strong point of view.
Role:
Digital & Brand Designer
Industry:
Venture Capital
Challenges
Dual Audience Communication
Women-Led Differentiation
Cohesive Brand Storytelling
Approach
Discovery Phase
Industry Benchmarking
Stakeholder Workshops
Tone & Voice Definition
Design and Development
Visual Identity Design
Brand Style Guide
Pitch Deck Design
Social Media Templates
Testing and Iteration
Investor Feedback Review
Internal Implementation Support
Results
Tamar Ventures launched with a professional, human-centered brand that communicated their values and investment thesis with confidence. The new pitch materials and visual system helped the team communicate their story effectively, attract aligned LPs, and stand out as a mission-driven fund in the early-stage VC ecosystem.
Future Plans
As I’ve since transitioned from Tamar Capital, I continue to cheer on the Tamar Ventures team as they back groundbreaking startups and reshape the future of VC. It was an honor to contribute to the brand foundations of a fund that champions diversity, innovation, and long-term impact—and I remain open to future creative collaborations should the opportunity arise.
Conclusion
By turning complex robotics into a compelling, cohesive brand experience, I helped Cosmic Robotics establish credibility, raise funding, and enter the market with confidence. This project reinforced the value of clear design and strategic storytelling in translating innovation into real-world impact.
