While working at Tamar Capital, I collaborated with our lead designer to develop the brand for Cosmic Robotics, a startup revolutionizing solar farm installation through automation. I helped craft a cohesive brand identity, investor pitch deck, website, and a suite of visual assets. These design efforts played a key role in securing funding and landing major pilot projects establishing the company as a serious player in a competitive, fast-moving market.
Role:
Brand & Web Designer
Industry:
Robotics
Duration:
12 weeks
Challenges
Complex Technology Messaging: Translating technical details of robotics and solar automation into clear, compelling narratives that resonate with non-technical audiences.
Investor Readiness: Designing brand and pitch materials that inspire trust and highlight the company's market potential.
Differentiation: Creating a bold identity in a fast-growing but competitive industry where many players lack visual or strategic distinction.
My Approach
Discovery Phase
Industry & Competitor Research: Conducted in-depth research across the fields of robotics, renewable energy, and industrial automation to identify branding gaps and opportunities.
Visual Benchmarking: Explored design trends in deep tech and cleantech to craft a unique and ownable visual language.
Stakeholder Collaboration: Worked closely with the founders and investment team to align the brand with both technical innovation and business goals.
Design and Development
Visual Identity Design: Developed a dynamic, scalable brand system with a bold wordmark, tech-forward color palette, and structured typography that conveyed precision and innovation.
Brand Style Guide: Delivered a comprehensive guide to ensure consistency across investor materials, web, and future product visuals.
Website Design: Created a sleek, responsive website that clearly communicates the company’s mission, product benefits, and industry relevance.
Pitch Deck Design: Designed an investor-ready pitch deck featuring clear storytelling, impactful visuals, and custom infographics to illustrate technology and market opportunity.
On-Site Content & Asset Creation: Visited the company’s robotics facility to capture original video footage and photography used throughout the website and pitch materials, helping to build credibility and visually showcase the technology in action.
Testing and Iteration
Content & Visual Alignment: Refined visual and messaging elements through multiple feedback rounds with stakeholders to ensure clarity and consistency.
Performance Review: Evaluated usability, readability, and brand perception to fine-tune the final deliverables before launch.
Results
The brand design positioned Cosmic Robotics as a trusted and innovative leader in solar automation. The brand identity and pitch deck played a key role in helping the company raise high-ticket funding in their initial funding round and secure pilot partnerships with major renewable energy operators and robotic companies. The clarity and boldness of the visual identity helped set them apart in investor meetings and industry events.
Future Plans
As my journey with Tamar Capital has come to a close, I remain incredibly proud of the foundation we built for Cosmic Robotics. While we’ve parted ways, I continue to cheer them on as they push the boundaries of renewable energy automation and I’m always open to future collaborations should our paths align again.
Conclusion
By turning complex robotics into a compelling, cohesive brand experience, I helped Cosmic Robotics establish credibility, raise funding, and enter the market with confidence. This project reinforced the value of clear design and strategic storytelling in translating innovation into real-world impact.
