A FemTech startup came to me with a powerful vision: to support breastfeeding mothers across the U.S. by making breast pumping more accessible, affordable, and empowering. They were seeking a brand and digital presence that could reflect their innovation while resonating deeply with modern mothers navigating early parenthood.
Role:
Digital & Brand Designer
Industry:
FemTech
Challenges
Emotional Branding
Educational Communication
Founder-Led Execution
Approach
Discovery Phase
Market & User Research
Core Message Development
Brand Strategy
Design and Development
Visual Identity
Brand Style Guide
Landing Page Content
Pitch Deck Design
Testing and Iteration
Founder Feedback Loops
Investor Deck Sync
Results
Erieve is preparing to launch with a strong, cohesive brand identity that resonated with both mothers and investors. The visual and verbal clarity we built already helped the founder gain early interest from investors, partners, and collaborators.
Future Plans
Web Development: Transition the landing page into a full e-commerce site as product development advances.
Community Building: Support future design needs for a content hub and social media engagement to grow Erieve’s audience.
Conclusion
Through thoughtful strategy and emotionally intelligent design, I helped Erieve lay a credible, mission-driven foundation in the FemTech space. The project demonstrated the impact of branding that honors both innovation and human experience.
