My client, a senior care startup based in the Bay Area, approached me with a mission to redefine in-home elder care through thoughtful branding and digital experiences. They aimed to build trust with families while empowering caregivers, using a platform that simplifies coordination, enhances transparency, and ensures consistent, compassionate care.
Role:
Founding Designer
Industry:
Healthcare
Challenges
Trust-Building Design
Clarity & Accessibility
Multi-Stakeholder Communication
Approach
Discovery Phase
Competitive Research
Persona Interviews
Messaging Strategy
Design and Development
Brand Identity Design
Marketing Collateral
Website Design
Pitch Deck Design
Testing and Iteration
Content Testing
Accessibility Review
Results
Havencare’s new brand system and digital materials helped build credibility with both investors and families. The clarity and polish of the landing page and marketing collateral contributed to early user acquisition and investor interest.
Future Plans
Product Expansion: As they move into platform development, I will support UI/UX design for the caregiver-family coordination app, marketing campaigns and overall design for consistency.
Brand Growth: Plan to expand brand presence with social media content and targeted awareness campaigns.
Conclusion
By crafting a clear, compassionate, and professional brand experience, the design solutions provided helped Havencare bridge the gap between tech innovation and human care. The project stands as a testament to the power of strategic design in the senior care space.
