A Bay Area-based healthcare startup. The company approached me and two senior designers with a clear goal: to modernize their outdated identity and better reflect their mission of building community-driven, compassionate care. My role included co-leading the rebrand, redesigning the website, and creating scalable marketing assets to help them connect with families and caregivers more effectively.
Role:
Digital & Brand Designer
Industry:
Healthcare
Challenges
Outdated Brand Identity
Potential Name Change
Need for Scalable Assets
Approach
Discovery Phase
Competitive Analysis
Stakeholder Interviews
UX Research
Design and Development
Visual Identity Design
Brand Style Guide
Website Redesign
Social Media Templates
Testing and Iteration
User Feedback Rounds
Flexibility Planning
Results
Although the full rebrand was paused due to budget constraints shortly after the handoff, the strength of the design work led Hive Healthcare to retain me as their freelance designer. I continued to support them with marketing design and brand expansion materials, demonstrating the lasting value of thoughtful, strategic design even in a fast-changing operational environment.
Future Plans
While my official work with Hive Healthcare has wrapped, I remain proud of the foundation we built together. The visual and strategic clarity we introduced continues to guide their outreach, and I’m always open to future collaborations as they scale their mission in healthcare.
Conclusion
This project reinforced the impact of brand strategy in sensitive, trust-based industries like healthcare. By combining emotional intelligence with clean, modern design, we helped Hive Healthcare reconnect with their audience and stand out in a crowded, often impersonal market.
