My client, a boutique acupuncture practice rooted in holistic healing, approached me with a vision to create a brand that feels both grounded in tradition and elevated for the modern wellness space. She wanted a visual identity and digital presence that would reflect the calm, intentional nature of her work while also appealing to clients seeking personalized, high-quality care in a saturated market.
Role:
Digital & Brand Designer
Industry:
Wellness
Challenges
Balancing Tradition and Modernity
Differentiation in a Crowded Market
Founder-Led Execution
Approach
Discovery Phase
Market & Competitor Research
Founder Vision Alignment
Brand Positioning
Design and Development
Visual Identity Design
Brand Style Guide
Social Media Templates
Website Design
Testing and Iteration
Client Review Rounds
Usability Considerations
Results
Felek Acupuncture launched with a peaceful, polished brand identity that reflected its founder’s values and mission. The consistent visual presence helped attract new clients, build local credibility, and elevate the perception of acupuncture as a modern self-care practice.
Future Plans
Content Expansion: Support the founder in adding a blog and resources section to the site to deepen education and SEO.
Community Engagement: Explore future email templates and event collateral to nurture long-term client relationships.
Conclusion
By translating ancient healing principles into a refined, contemporary brand experience, I helped Felek Acupuncture create a unique space in the wellness market one that feels as grounding and intentional as the care it provides.
